Artist Kevin Kaempf, who works
under the name People Powered, has adopted a small-business model for his 34 35 art practice. Operating with this "brand identity," he creates small-scale public art interventions that offer simple solutions to problems of sustainability within daily urban life. All of his projects bear the energetically off-key People Powered logo, and he mimics corporate marketing and branding tactics as a means to attract wider participation in his projects.

Transport I, a new installation created for Beyond Green, consists of a shipping and display unit that documents People Powered's composting and paint recycling programs, Soil Starter (2002-ongoing) and Loop (2003-ongoing). The installation includes samples from these projects; instructional, documentary, and marketing materials; and a set of do-it-yourself instructions that visitors can download from a computer, print onto waste paper, and take home.

Soil Starter is a small-scale composting network that Kaempf created for city neighbors who want to compost their kitchen and yard waste but don't have the space or the inclination to do it themselves. He periodically collects and composts this organic matter, and then delivers"tea bags" back to the participants. These translucent packets contain composted matter that releases nutrients when watered (ideal for malnourished urban houseplants).

Loop deals with another common phenomenon: the cans of half-used paint that accumulate in our closets, garages, and workshops as we redecorate our homes and offices. Kaempf collects paint from friends, strangers, and institutions, combines it into new colors, and attractively repackages and distributes the paint as "Loop: Multi-purpose Coverall." All of the venues presenting this project are encouraged to save their leftover paint for a period of time leading up to the exhibition and to collect additional paint from other people and institutions in their communities. Following Kaempf's instructions, each venue may then mix this paint and use it to make a site-specific wall painting. The painting is then adorned with color swatches from each color of donated paint: stand-ins for the individuals-or at least, the individual colors-that have created this new hue. Extra paint goes into quart cans labeled with Kaempf's Loop and People Powered graphics and is distributed by each venue at the close of the exhibition

Transport I takes People Powered's projects on the road, introducing new audiences to Kaempf's sustainable processes and perhaps spurring them to action. If this occurs, it will be due to some mix of existing needs among potential "consumers" of his processes, the clarity and ease of Kaempf's systems, and the visual appeal of his design sensibility: Kaempf not only provides solutions to everyday problems but also attractive, contemporary packaging. People Powered's processes provide catalysts for change in the behavior of small networks of people while embodying actual material transformation as things move through cycles of use and reuse.