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Beyond Green toward a sustainable art
Sustainable design has the potential to transform our everyday lives through an approach that balances environmental, social, economic, and aesthetic concerns. This emerging strategy emphasizes the responsible and equitable use of resources and links environmental and social justice. By doing so, it moves past a prior generation of more narrowly eco-centered or "green" approaches. Although still a fledgling movement, this holistic, ethical, pragmatic, and wildly inventive mode has the potential to redirect design toward progressive ends, a phenomenon that designer Bruce Mau succinctly dubbed "massive change."1 This shift derives from and speaks to a much more widespread desire to find socially and environmentally responsible-in other words, sustainable-ways of living and working, a desire being enacted around the world in large and small ways not only by activists and designers but also by growing numbers of corporations, policy makers, and possibly even you. Beyond Green explores some of the ways in which contemporary artists also grapple with this impulse to build a more sustainable future (whether or not they think this is actually possible). This exhibition does not survey all such efforts. Rather, it calls attention to a florescence of recent art making that resonates with the considerations at the heart of sustainable design. The project brings together thirteen artists and artists' groups based in the United States and Europe, leaving it to others to explore work coming from other parts of the world (sustainability seems likely to become a strong current among artists living and working in rapidly industrializing economies such as China's, for instance). It is important to note that environmental concerns are part of the mix of these artists' practices, but just that-they have no desire to be labeled as "eco" or "green" or even "sustainable" artists. They work in an expanded field, blending art, activism, and design to varying degrees. This exhibition focuses on only one strand of this art by presenting objects, structures, and processes/networks that use aspects of sustainable design to metaphoric, practical, speculative, ironic, and playful ends. Green as the new black About five years ago, I began to notice hybrid electric-gas cars on Chicago's streets. A few years later, a new logo cropped up at gas stations around the city: the green-andyellow sunburst that introduced British Petroleum's new incarnation as self-proclaimed, eco-friendly "bp," purveyor not only of petrochemicals but also of solar power (their ad campaign initially touted their capacity to move "beyond petroleum"). Around the same time, the city government launched a campaign to make Chicago "the greenest city in America," and national magazines like Dwell began to feature eco-chic design strategies. This trend toward the greening of corporate practice, civic policy, and consumer desire has continued at a rapid pace. New advertising campaigns promoting ecoconscious corporate practices are rampant, and on a more personal level, we can purchase all kinds of goods for a green lifestyle much more easily than we could just a few years ago: even my decidedly gritty local grocery now sells organic milk. What to make of all this green? Its return to (relatively) mainstream fashion- especially after a stretch through the 1980s and 1990s when environmental concerns languished at the fringes of social attention-might seem purely positive. However, if detached from a broader set of pragmatic and ethical considerations, green practices might be just another trend: a fleeting surface treatment rather than a deep and demonstrable good. (Activists, for instance, stay alert for "greenwashing," in which corporations highlight their environmentally friendly practices primarily as a public relations device without significantly changing their overall business practices). Green tactics only address one strand of a complex problem. In these globalized times, a more holistic approach seems a sensible and necessary response to the deep interconnection among human activities and other "natural" systems. Sustainable design offers such an approach. It grows out of a broader set of policies and theories about sustainability that have developed over the past three decades. To meld two of the definitions that design historian Victor Margolin provides in his essay in this catalogue, sustainability involves meeting the needs of the present without sacrificing the capacity of future generations to meet their own needs, and doing so with equal attention to social and environmental justice.3 Theorist Tony Fry prefers to think in less anthropocentric terms; he asks "is the essential project ‘sustainable development' (the reform of the existing methods of development, but retaining its fundamental objectives) or ‘the development of sustainment' (redirecting development toward a very different basis for the creation of economy, society, and a relation between human beings, the artificial worlds they create, and the biosphere)?"4 Despite these differences of emphasis, both definitions underscore the need for change and the capacity for human action to enact it. Sustainable design puts such thinking into practice by reimagining the ways we live and the stuff of daily life: structures such as offices, homes, and other buildings; objects such as tools, books, clothes, and cars; and processes and networks such as transportation and recycling systems. In doing so, it utilizes many established elements of green design, such as the use of recycled materials and renewable energy sources. But to reiterate, sustainable design posits that a purely green approach, which considers environmental questions in isolation from other factors, is incomplete and ineffective. Ethics have to be considered, along with a pragmatic attention to the entire life cycle of any designed thing from its production, through its useful life, to its disassembly and whole or partial reuse.5 Although sustainable design practices are gaining toeholds in societies around the world through personal, civic, and even corporate efforts, the complexity of our current situation means that massive change is indeed necessary and only just starting to percolate in the face of many and persistent obstacles. |
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